THE HEART OF ROBIN HOOD - CAMPAIGN DEVELOPMENT

When Mirvish Productions imported London's Royal Shakespeare Company production, they asked for a new creative to go with the new city and company. In this inventive reimagining, Robin Hood isn't a beloved vigilante who gives to the poor, he's just a headstrong thief and ruffian. It's up to the brave Maid Marion to protect the kingdom and show the legendary hood how to be a hero. The show featured a very dynamic production that included swashbuckling, acrobatics, comedy, romance and even original music performed onstage by indie roots band, Parsonsfield. The show was a HUGE success for Mirvish and had it’s run extended multiple times.

The design goal was to give this dynamic production an equally dynamic logo and creative. I was inspired by Pixar and their family-friendly way of blending heart-warming fun with action and adventure. I tried to imagine what Pixar might do with the logo and started working with that exaggerated-reality tone. I began by developing the custom word mark based off of black letter typefaces. I felt the word mark needed a ground, a shield with a sword-notch provided a great platform. The worn and flecked red paint added a bit of roughness and grunge while emphasizing the heart shape.

The creative was built off of an atmospheric rendering of the logo surrounded by touches of the iconic Sherwood Forest. This creative was extended to all other forms of collateral including the Front-Of-House art and even a fake tree in theatre foyer!

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FULL-PAGE NEWSPAPER AD
15 SECOND TELEVISION SPOT

FRONT OF HOUSE CREATIVE
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