Campus Life & Career Services are divisions of the Ontario College of Art and Design (OCADU) devoted to student programs focused on bettering the scholastic experience. Both services are separate entities with different programs and areas of specialty, however they operate under the same office and share resources. This complicated organization confused students, and so to remedy this, a re-branding of the offices was decided upon.

In order to give the offices a new visual identity it was extremely important to communicate the separate nature of their work while also acknowledging their shared focus. The two word bubbles can be symbolic of the separate departments; their overlapping colours can be seen as their common goal. The individual word bubbles also allow each office to have specific colour associations, pink for Campus Life, blue for Career Services